© Renowned 2023
We worked with the founders in a series of discovery workshops. Getting to grips with their audiences, teasing out their brand values and mission, and wrapping it all up in a manifesto that everyone could rally behind. Using this as the foundation, we created a new visual and verbal identity that speaks the right open. language.
After refining the existing logo, we created a secondary apparel brand mark, illustration library and defined their photographic style. The new brand makes its mark with bold colours, dynamic shapes and contemporary typography. It shouts loud and proud, “we are open. and we’re here to stay”.
As a growing non-profit, we were looking for help in refreshing and solidifying our brand identity. The team at Renowned came through in a big way. We were not only thrilled with how the project turned out but very appreciative of the level of attention and detail paid to our vision.
