During a strategy workshop, we identified the need for the company to redefine its positioning. The brand needed to convey greater maturity, refinement, and security.

We created a system inspired by the concept of a near-impenetrable wall that bots cannot navigate. The angular 'slash' from the logo can be integrated into holding devices, illustrations, and animations. The rest of the brand was developed to exude greater maturity and confidence than their previous identity.

We introduced a bold new brand with confidence and stature. The design system is versatile, seamlessly applying to both digital and physical collateral, ensuring long-lasting recognition.