Following the Strategy sessions and Brand refresh, we started building the team to update the Netacea website. The brief was to redesign the site with the updated Netacea Brand and Design system and create a site that accelerated conversation and delivered key information more efficiently to potential customers. 

We created the website in a modular format so the Netacea team could efficiently build new pages. With this in mind, we had to create a robust design system that caters to all eventualities and variables.

After performing testing across critical pages, we honed the design around the key messaging so that customers could efficiently book a product demo with the understanding benefits of the platform already in mind. 

Once the illustration style was developed, we created a suite of illustrations that amplified the product message. We also created sub-brands for Netacea’s three critical solutions.

After defining the brand, we created a brand video on the homepage summarising the benefits of using Netacea’s advanced solutions. This was also used at marketing conventions.The site performs well on all browsers and formats. Accessibility is always at the top of our checklist.