The client had a name, a half-built brewery and huge ambitions. Pretty much a blank page to scribble all over and have a load of fun with. Icarus wanted creativity, quirkiness, guts and glory. And 7 years later, we’re still delivering – by the barrelful.

We started with the logo – the Icarus myth, the sun and the ocean. Something that felt established, that gave the overriding eccentricity of the brand some sturdy foundations. From that point on, it was no holds barred!

Pop culture, abstract humour and cult weirdness make for a heady brew. So far we’ve created identities for over 300 beers, bottles, cans, merchandise and vehicle wraps. The only rule? No rules. It’s the Icarus way, and we love it.